Hi there.
Bruno here.
I'm Bruno Bergher, a software person focused on bringing people together to consistently craft great products. I'm doing a mix of AI-centric product work at Roo Code and have led at Metabase, Gladly, Google, Youtube, Lookout and Expa.
I coach product and design leaders towards cross-functional excellence. Learn more
My infrequent newsletter explores the intersection of leadership, philosophy, parenting and the making of software.
Essays
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The best managers do nothing
Action items as symptoms
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Rank-order it all
If everything is in bold, nothing is in bold.
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Extraneous Schedules
Investigating natural consequences
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Getting useless feedback? It's your fault.
The four elements of effective asks
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Answering is easy, asking is harder
Leadership often is about not showing the way
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What My Children Can Teach You About Leadership (Part 1)
Big lessons from small humans
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How to Develop a Vision
Four steps towards imagination
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The Best Thing to Learn is Yourself
An argument for self-discovery, from the mundane to the existential
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How Old Romans Can Revamp Your 1:1s
Using the Stoics for more productive manager/employee conversations
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Why PMs don't improve as fast as designers
Using PM Crits to up-level your product management team.
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The way out of prescriptive feedback
A simple framework for alignment and freedom
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Cross-functional empathy for designers
A human-centric approach for working with humans.
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Coherent, Not Consistent
Consistency in UI Design is overvalued
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The Vicious Cycle of Shipping Slow
The hidden cost of taking too long
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The why and how of effective design critiques
Elevate your product, elevate your team
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The Design of Job Descriptions
A bottom-up, alignment-oriented approach
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Knowers and Learners
Two very different worldviews
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A Lightweight Branding Exercise for Startups
A bottom-up, alignment-oriented approach
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The Right Tool for the Job
Only pick up a hammer if you’re working with nails.