Hi there. I'm Bruno.


Great design leaders, as I see it, do three things well:

  1. They attract, develop and retain great talent
  2. They create and nurture a culture of design in their company
  3. They provide vision and direction

Here I outline some of my work around 1 and 2 so far, particularly at Lookout, where I held a formal management position. Number 3 happens every day, in one-on-one and group settings, and permeates all interactions.


Design Culture

When I joined Lookout, the leadership team was very outspoken about their appreciation of design, but in practice the company had little experience with it — it was regarded as mostly about aesthetics, and included late in the process. I've spent a lot of my time there creating the space for design at the company, in several ways, such as:

The Broken Windows Initiative

Some credit the radical decrease in crime in NYC in the early 90s to Rudy Giuliani's no tolerance policy. It's based on the criminological theory known as Broken Windows, which says that if you don't fix small things, like broken windows in a building, people eventually feel confident vandalizing it. It might not hold true for crime rates, but it inspired something extremely positive to Lookout.

I basically empowered my team (and led by example) to identify any small design issues they found across the company – be it physically, digitally or in processes – and go and fix it, irrespective of roadmaps. It's led to an array of excellent projects over several months, from changing the lame background image in our conference room telephones, to other very cool ones: